February 26, 2018
Building a reputation and growing your business takes a lot of blood sweat and tears. But it’s definitely worth it. Businesses that occupy strong positions in the market can build their customer base quickly and attain additional resources to help it growth.
Here are 5 ideas to help you grow your new business and spread the word about your excellent product or services to a broader audience.
1. Start Networking.
Nothing helps to grow a business like networking. In fact, a strong network is the heart of every business. And it doesn’t matter if you are interacting with your suppliers or accountants – even if you’re meeting with people who won’t become your customers, make sure to leave a good impression. That’s how you get referrals and grow your customer base.
You can look for networking opportunities outside of your circle too.
Try visiting trade shows – you can meet both clients and other business owners there. If you have specialized products or services, consider renting out a space to display them.
2. Brand awareness.
You may have started your company with a specific goal in mind, but it’s very likely that your objectives have changed over the years or you may have just forgotten about them.
Now that you’re back to thinking about growing your business, it’s best to take a step back and consider your goals from today’s perspective.
Where do you see your business in 5 -10 years? How do you plan to focus on making the customers and your employees happy?
You need to come up with a set of conditions your business should meet in order to provide satisfaction and stability to everyone involved. Design your ideal customer and develop your business in a direction allows you to address their needs better and solve their problems.
3. Set your business apart.
Differentiate yourself from your competitors. It’s likely that customers who see your business are wondering what you can do for them that other companies can’t. So start your branding process by taking a closer look at your competitors.
What do they advertise as unique? How did they communicate their uniqueness to customers? You can use online reviews, websites, social media, and word of mouth to learn what customers think about the services provided by your competitors. Are there any customer needs that your competition doesn’t manage to address? That’s your chance to make a mark on the market.
4. Target customers at each step.
Since you’re running a small business, you probably rarely have an occasion to take a step back and see how marketing could help you grow it. That’s why you need some form of marketing strategy to follow.
You probably have prospects and clients at every stage of your buying cycle:
• Awareness – customers who become aware of your services but aren’t yet sure what exactly,
• Discovery – customers who learn more about your business,
• Engagement – customers that engage with your company and take action that might lead to purchase,
• Referral – that status means that happy customers are willing to spread the message to their networks.
5. Continuously spread the word at every Opportunity.
It might sound like traditional sales techniques are on the way out with the widespread digitization of business. But that couldn’t be further from the truth. Business-to-business, or even door-to-door sales can be a very effective sales strategy for business. So keep on knocking on doors and look for new prospects, know where to find your prospective customer and target them. Talk to people, but also get their names and phone numbers or email addresses, so you contact them later. Make sure to follow up because these new contacts could help take your business to the next level.
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